Secrets of Crewe house : the story of a famous campaign
Impresum
London, : Hodder and Stoughton,, 1920.)
Materijalni opis
XIII, 255 str. : ilustr. ; 19 cm.
Autor
Predmetnice
Propaganda
Predmetnice
Velika Britanija
Tip građe
Vrsta građe
Sažetak
Sir Campbell Stewart's book “Secrets of Crewe House” is an in depth first hand account of the British Propaganda machine developed during World War I. In His book Stewart reviles the methods, tactics, and strategies used to win the minds of the enemy. In many ways it can be argued that this was the incubator for modern Public Relations as we know it today. Stewart's work also reviles some of the short sighted plans and narrow world views of the Allied Powers at the time of the War. “Secrets of Crewe House is a must read for those delving into the effective stratagies of Public Relations in our modern world. Many of the tactics developed by the Crewe house from 1914 to 1918 are still used in civilian and military information campaigns to our present day.
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